I’m someone who does not have a Jeep and is looking for one. Here is my take....the price is very low and the first thing I see is rust on the body. That would (and did) make me instantly think that the undercarriage or floorpans are full of rust and that is part of the reason it’s priced so cheap. The next issue is all the miles, I just wouldn’t consider a vehicle with that many miles but some people will.
If the rust is just on the body then I’d probably have the hood and fenders painted, it’s a 98 so paint doesn’t scare me away, it’s needed way before 20yrs unless it’s a garage queen. The rust is what instantly scared me away.
If it runs good and has been maintained good then I’d make a list saying it has a ton of miles but in the past 18 months it’s got new blah blah blah....brakes, water pump, whatever....list the maintenance and let them know the miles don’t keep it from running good. Explain how you have maintained it well (if you have). Then sand down the rust, treat it with inhibitor, have the hood and front fenders painted and you pull the plastic flares off and paint them with a can of black spray paint yourself or use the stuff that turns your plastic black again...then ask 6k
If the interior is a mess clean it up real good, maybe shampoo carpets or if they look terrible just pull them out and bedliner the floorboard.
People see the rust and price, it feels like a money pit and they don’t even ask the first question. You have to dress it up and let them know otherwise...after you dress it up you can bump the price up to prob 6k and negotiate down. ALSO pictures speak a 1000 words....you need to take pictures that inspire someone to get a Jeep....take pics in a cool setting. In a field on a pretty day or something like that...no mudthough, and wipe the tires down with the wet looking stuff right before you take the pics.
If the undercarriage is eat up with rust and gonna crack on someone I’d probably just part it out like the others suggested.
The way it ‘feels’ right now is your trying to get out of a money pit with what’s left of your ass and I’m going to pay money to inherit it.