While I did know of the Bantam history/origin created during the war, and of the subsequent sales after Diamler wanted out, the point is the same: There are many who want that Jeep brand included in their line-up. Other than giving the sales figures, the article doesn't really point out anything new. It does, however, give a rather humorous comparison to the black widow spider, amongst other things. I found that to be wildly entertaining, and I won't soon forget it, I assure you. Thank you for sharing that!
(I had to edit my original post, as Ford's version was mentioned, when I had said it was not...)