Wrangler Competitors

Back in the 60’s, the Bronco and IH Scout were as close as you could get iirc. My aunt had a bronco, it was a bit longer, but not much. I still love my Jeep stuff. We have 3 in the yard now, looking at 4&5!


Sent from my iPhone using Tapatalk
The original Scout was a hoot! You could get them with a slant 4, or the V8. Came in 2wd, as well. I've always wanted one. Almost bought a "half cab" (pick-up) version. Can't recall why I didn't, now. They're on my short list of "I will own one eventually" vehicles.
 
  • Like
Reactions: StG58
As a sidebar, I'd like to point out who has owned the Jeep name/product throughout the years:

Does make you wonder who will be next?
Imagine Toyota owning it...... (shudder)
There is actually more involved than you have listed there Squatch. The end result? Jeep brand will never die!
Here is the article
http://a.msn.com/08/en-us/BBGh46U?ocid=se
 
  • Like
Reactions: Squatch
Toyota is thinking about bringing the FJ back but smaller version.

Screenshot_20180223-180239.webp
 
  • Like
Reactions: cjaama and ac_
There is actually more involved than you have listed there Squatch. The end result? Jeep brand will never die!
Here is the article
http://a.msn.com/08/en-us/BBGh46U?ocid=se
While I did know of the Bantam history/origin created during the war, and of the subsequent sales after Diamler wanted out, the point is the same: There are many who want that Jeep brand included in their line-up. Other than giving the sales figures, the article doesn't really point out anything new. It does, however, give a rather humorous comparison to the black widow spider, amongst other things. I found that to be wildly entertaining, and I won't soon forget it, I assure you. Thank you for sharing that! :)

(I had to edit my original post, as Ford's version was mentioned, when I had said it was not...)
 
  • Like
Reactions: b0xcar
While I did know of the Bantam history/origin created during the war, and of the subsequent sales after Diamler wanted out, the point is the same: There are many who want that Jeep brand included in their line-up. Other than giving the sales figures, the article doesn't really point out anything new. It does, however, give a rather humorous comparison to the black widow spider, amongst other things. I found that to be wildly entertaining, and I won't soon forget it, I assure you. Thank you for sharing that! :)

(I had to edit my original post, as Ford's version was mentioned, when I had said it was not...)
Yes Ford was used to mass produce the jeeps for the war. Maybe in the end... Ford will own the Jeep brand and they will die off?
 
Yes Ford was used to mass produce the jeeps for the war. Maybe in the end... Ford will own the Jeep brand and they will die off?
LOL Mother Mopar was always my first love, then AMC. But I'd rather see Ford survive than Generic Motors. They killed Oldsmobile and Pontiac (Saturn too, if they even count...). And of course, all who went before them. Who's next?

R.I.P.
American Motors
Plymouth
Mercury
Oldsmobile
Pontiac
Saturn

 
I remember reading one of the Wrangler brochures online and they were comparing (I forget if it was YJ or TJ) to the Izuzu Trooper at the time.
That's the crux of it right there. Off road vehicles like the Jeep are pretty regional. Think Africa and it's the Land Rover. Asia, Australia and the middle east, it's Land Cruiser, Europe and it's the Gelandewagon. In North America, it's Jeep.
Funny thing too is many countries call their off road vehicle of choice "Jeeps" like its a category of vehicle.
 
  • Like
Reactions: StG58 and Squatch
I remember reading one of the Wrangler brochures online and they were comparing (I forget if it was YJ or TJ) to the Izuzu Trooper at the time.
Funny thing too is many countries call their off road vehicle of choice "Jeeps" like its a category of vehicle.
In '90, I was shopping for a new 4X4. It ended up being between the Toyota extra cab and the Isuzu Trooper as the top finalists (Nissan had failed me miserably). I really, really liked the utilitarian nature of the Trooper, but my wife couldn't appreciate it, so we reached a compromise: We bought what she wanted... :rolleyes:
 
I always said the Mercedes G class should come with a removable top...although how may people spending a buck twenty on one would actually remove it!
View attachment 32816
They actually made a cabriolet version for almost the entire run for civilian and military use, though they’re much more rare and were never sold direct to US market. I think they only stopped production in 2013.

g-cabrio.webp


1988-mercedes-benz-240gd-4x4-g-wagon-diesel-military-gelandewagen-w460-w461-g500-1.webp
 
  • Like
Reactions: StG58
It may have something to do with the removable doors, flip down window, etc. I've heard, but cannot verify, that those features are grandfathered into the design. If they were to remove them, they would be gone forever. That means other makers cannot have them either. So they cannot add the features that make a Wrangler what it is.


As in grandfathered in to pass FHWA regulations? I can’t think of another instance where anything like this has ever happened. They continued selling the VW Beetle around the world, but not here because it did not meet safety standards. Airbags became a requirement, no vehicle continued to be sold without them.

That being said, I’m astonished it is still legal and hope that never changes.


Mid size trucks.. tacoma. Canyon, colorado, nissans,... should be considerd competition.


But the biggest threat is a side by side.

Razor, canams.. etc.


Jeep doesnt really offer something consumers cant find elsewhere... it is just iconic and very well branded in the US.

That’s not really the way I meant by “competitors”. Sure, the Wrangler has plenty of competition from other vehicles, but they do not possess the Wrangler’s unique features: Utilitarian, off-road prowess, removable top, doors, windshield, shitty fuel efficiency…
 
Cjaama... I get ya. I have a theory that people dont buy the jeep solely for its product... since there are similar offerings.

Branding amd image play a big part in their decision to buying a jeep.. moreso today, and more than anyone would care to admit.

So when other companies do a cost benefit, or examine the barriers to entry in the jeep market... they are probably looking at the branding as an issue, and comparing it with overall demand.


Just my opinion.