I own a jeep rental business and burn through a lot of tires. Over the years I've tried lots of different brands. Most of them are comparable. They really don't shine good or bad with a few notable exceptions.
BFG A/T- Not a mud tire, but fantastic street manners, very quiet, they balance nicely too.... horrible tire for what I use them for. Rocks chew them apart. I was having them chunk at 4-5k miles. There was plenty of tread left where it had not chunked.
Ruined tire in 4-5k miles. I would actually recommend for a weekend warrior, but not heavy off road use.
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Most tires I can get about 10k miles out of before they get chewed up. Even off-brand like
Hercules.
The "horrible"
Patagonia's do fine and fall into the 10k range.
The winner so far... hands down
Falken Wildpeak M/T. I've got some well over 15k miles and still going strong. They are lasting the longest by a considerable margin. Sidewalls seem tough enough. Only lost one to a sidewall rip when a broken sway bar link tore it out.
This info is only based on longevity and toughness in a commercial setting, not on performance. The entire fleet now sits on Falkens so I guess the experiment is over. My own personal Gladiator sits on Baja Boss M/Ts and so far I love them, but only time will tell.