The actual Bronco model didn’t enter the fray until 24 years after our Jeeps introduction, to compete against the CJ5 and Scout. Jeep already served us for 24 years. The Bronco was actually a cool unit for only a few years, and then it became a big pig, and later it became a small POS. Now they come out banging a drum and blowing their horns with a new rig and a multi-million dollar marketing strategy. The Jeep has been there for us uninterrupted since 1941, and each and every year was a great off road rig and an adequate on road rig, with road models in their lineup for mom to make it up the driveway in snow. My TJ, my son’s JK and my wife’s JL will still be driving while Ford knuckles through the inevitable recalls and TSBs and the tool companies are designing more Ford specific specialty tools for routine maintenance and repairs. Truly, I wish them well, but the Bronco branding does not knock the “Jeep” off of the throne with a few marketing photo ops and tailored events. The proof will be, how does it behave a few years later on the trail, and what is it’s actual cash value after the dust settles when you go to sell it? My TJ cost about 22K new, and would probably get 14K seventeen years later. Inflation aside, not bad.