I'm pretty sure that isn't what he meant at all. That certainly isn't what Milwaukee has for their mindset either. I don't know if you are aware but Milwaukee for reasons I've yet to fathom decided to get into the business of making products for people who are doers. They take a common product simple basic product and somehow manage to make it better.
I spent years doing construction, I carried a tape measure every single minute and used it almost as often. The go-to were the Stanley 20 and 25 footers.
They were not without some learning to promote longevity and keep accuracy high. In short order you learned to use your finger as a brake to slow down how fast the tape got sucked in by the return spring or risk the last 3 feet getting kinked and also to stop the tape end from slamming into the case which ruins the built-in slop put there to adjust for inner and outer dimensioning. Or in some cases, breaks the case which I've seen a lot of. You also learned that too little brake and it would slam into your finger. Not finger breaking but certainly annoying.
Milwaukee comes along and reworks them to just be a very good tool. Basic simple tape measure, they beef up the ends, the hook is robust and works well, the tape is protected from wear at the end, and there is a finger groove for your braking that also protects your finger. Just basic common sense rework of something we all use and they made it better.
https://www.northerntool.com/shop/tools/product_200844981_200844981?cm_mmc=Google-pla&utm_source=Google_PLA&utm_medium=Construction > Surveying + Measuring Tools > Measuring Tapes & Rods + Wheels&utm_campaign=Milwaukee&utm_content=102909&gclid=CjwKCAiA6Y2QBhAtEiwAGHybPXpHVkgC6n6tU2GmzPVKaql4JOrY-rylWtTDCLYqb0D5fYhQErIldRoCwpcQAvD_BwE&gclsrc=aw.ds
I've used small flush cutters for trimming zip ties. Not sure what brand they are, they are okay and we use them daily. Saw that Milwaukee has some, ordered them in, they are night and day better than the other 4 pair I have.
I have several sets of the original Vise-Grip brand locking pliers. Saw that Milwaukee has some many years ago and bought a set after I bought a set of the second gen Vise-Grips made after the company sold and the quality suffered. The Milwaukee version hands down blows away even the original. They lock harder, the adjuster screw has a loop that makes it easier to turn and you can hook into it to pull on stuff doing stupid shit.
Point of all that drivel is while I am certain that other companies will continue to do good stuff with their battery platforms, Milwaukee by all appearances seems to be in it for the long haul by simply just making better stuff.
If you want to see something neato, go look at their sockets. They solved a problem you didn't know you needed solved and once you see it, you will realize how wrong you were.