This graphic is from the link you posted:
View attachment 670621
If you look at the design of the inner Cs, the bottom portion is considerably more stout than the top. The reason for this is that the bottom ball joint carries a lot more load than the top, and that load is transferred to the bottom of the C. That's typical for this type of suspension, and the reason why lower ball joints are usually much larger than uppers.
They're claiming that by adjusting the upper ball joint's pre-load, they are putting a higher portion of the load on the upper ball joint, and that is a true statement - pre-loading that upper ball joint puts more load on it and less load on the lower ball joint. However, it also puts more load on that weaker portion of the C. I don't have enough experience with the TJ, yet, to know if the upper portion of the C is a weak point in the system. However, I've seen reinforcement gussets added in that area, which makes me think it
is a weak point in the system. Why would you want to put more load on the weak point (assuming it is)?