I suspect tire brand may also be a factor. I have enjoyed one model tire on multiple vehicles, but C rated were not obtainable for my LJ when I changed tires. New tires are C rated (going from E's), but I really did not notice a whole lot of difference. I also changed rims from 17" to 15" at the same time - so perhaps the new C's had a much harder sidewall than the old 17" E's did. It really did not make sense to me. I really suspected going from E's to C;s and adding sidewall would be a significant difference. I think the new tires were even louder (which again was a surprise, since I also went from 12" to 8" (iirc) tires. I figured I could gain a lot of the contact patch back by airing down anyway.