Duralast is exactly the brand I had in mind when I was trying to steer you away from cheap store brand products. They don't get any cheaper than Autozone's Duralast store brand.
I figured exactly that when you brought up the lifetime warranty. I wasnt happy buying it but i need this thing back on the road asap.
Throw me a link to one you recommend and ill order that one next paycheck to eventually replace this one.