I will probably say something silly and get corrected, but I thought I would chip in as I think we are in a similar position right now.
I have had my TJ a while, but never really used it off road, but I would like to. Will I love it? I don't know. Will I have enough time to devote to it to do it a lot? I don't know. Getting to 35s "correctly" would be a pretty chunky amount to invest*. As others have said, getting to 33s "correctly" would cost almost as much. Given the open questions I am have decided I do not want to invest sufficiently to get to either 33s or 35s correctly as a first step. My plan is to take a somewhat phased approach, as follows:
Phase 1:
1" BL (already done)
1" MML (already done) - hopefully this means I will not need to drop the transmission skid / mount
Winch plate
Winch
Cable shift
Better front brake pads
2.5" OME springs
Appropirately sized new shocks, at this stage thinking BlackMax given recent good feedback on here
JKS quicker disconnects
33" tyres
If I enjoy using the TJ off road in this configuration I will then embark on further work / expenditure at a somewhat relaxed pace over a period of time:
Phase 2:
Upgraded steering
Regear
ARB lockers front and rear
Further brake upgrades
Adjustable Control Arms
SYE / DC drive shaft
Raised fuel tank / skid
Chromoly axle shafts
After these changes I would hope my TJ will be "correct" for 33s and the changes needed for 35s will be limited. Then if I find I can't live without 35s I will make the switch with either, taller springs / shocks, or, higher clearance fenders.
I see how this is potentially suboptimal. Specifically I could end up paying for two lots of springs and shocks. I will also be unliekly to regear a second time, so I may end up with the wrong gearing whether I move to 35s or not. But given the open questions I still have that more than offsets the risk of spending a lot of money on the TJ to change things that I then find I will never need.
Your situation may be different, but I thought it worth adding a different perspective.
* Living outside the US and driving a RHD TJ means parts are much harder to find and come at a substantial price premium compared to a US based TJ owner.