My brother-in-law (who is very into the VR thing) was telling me the same thing... Once big game studios get on board and start designing some amazing VR games (think something like Halo for instance) for these devices, that will be the game changer.
The first time I tried it I went into it thinking "How cool can this really be?", but I was blown away by how immersive even the most simplest VR game is. It's absolutely amazing how far VR has come.