They are simply happy with what they have and don't know how good they could have it, or they're too cheap to upgrade.
You do not know what you do not know. Try a Volvo VN780 with air ride front suspension and factory air ride cab. Now load a 40t haul truck on your 40t tri-axle trailer. Now drive offset on the fog line in the slow lane to not have said haul truck blocking the hammer lane. Now do that for 10 years and a million highway miles.
Tell me again how Jeeps are hard to drive.