Ford is promoting these here in Australia, no pricing at this point. Going by VW's Amoraks V6 and Mercedes (Nissan based) offerings it won't be cheap. Think 25% more than an Auto Rubicon Unlimited with leather.
We don't get F150 type vehicles here in volume, but really need vehicles of that size for towing. The smaller Rangers are limited to 3500kg (7700lb) and nearly every retired couple towing a large caravan are at or over this.