I agree. And that is why the Savvy, JKS, and BDS tuned Fox are more tempting than the generic. (If you believing them that they actually are tuned differently) Almost certainly they won't be the best tune for everyone, but you would think that they would have to be better than the generic Fox tune since they were tuned specifically for a TJ. Particularily in the case of Savvy who are not just selling a product, but who are enthusiast. But in the end, the best shock will always be the one tuned for your Jeep.
EDIT: The day I find someone locally who can tune Fox shocks, my interest in Fox will increase exponentially. Until then, I will consider Fox on an equal field as others like Bilstein and OME. Even though the technologies are very different and Fox cetainly has some advantages. Unless they can be tuned locally, they are still more or less a disposable shock.
2nd EDIT: I just spent $70 to send back OME shocks. Shipping shocks across the country for tuning is not cheap.