@mrblaine is correct - most adjust to what their market(s) "expect" to see, not necessarily what they should see. For example, most computer monitors and handheld devices default to 6500ºK but even there they tend to be slightly warmer (closer to 6000-5500ºK) than natural. This is of course mostly the case in North America where "warm tones" are the norm. Broadcasting standards in many Asian countries is (or was? not sure if that has changed) >9000ºK, resulting in a blue tint. As a result, many office workers in Asia tend to adjust their computer monitors to reflect the "norm" in their head, which is usually bluish. Print publishers shoot for slightly warm, ~5000ºK. Household and commercial printers tend to do the same.
Same thing happened during the film days. Film was sold in different white balances, though most of which was "outdoor" or "daylight" (~5500ºK). You could "adjust" color balance by shifting exposure slightly (though of course, that affected exposure levels, which had to be adjusted in the lightroom). Even within similar temperature scales, differences in how film produced and balanced tones, depth, richness, etc led many to have become fans of one particular lineup (such as the famous Kodachrome, but also others such as Fuji Velvia for demanding photogs).
Many moons ago I was doing a lot of photo editing; I was doing photography on the side (I loved it, but simply got too busy with babies, M.S. degree, and ever increasing work responsibilities). Many monitors back then - even expensive ones - sucked compared to today. It wasn't uncommon for a amature photographer to process a handful of photos, only to be blown away at how awful they looked once they arrived back from the printers. This eventually led to "color correction" hardware and software that allowed users to use standardized color and grey swatches presented on-screen to adjust their OSB settings to reflect what was actually captured in the camera.
All this camera and film talk makes me want to go find my packed up F4 and get some 400H rolls just for nostalgia sake, but the shutter is bouncing some and parts are - or at least were - hard to get back in the early 2000's when I switched to digital... maybe it's time to see if I can finally snag a used F100 to mess around with!