The looks may be controversial, particularly in how it mixes with the history of how Jeep Wranglers look, but if you put that baggage aside and just acknowledge it as a pickup truck with removable doors and top, you gotta admit that it's a pretty cool idea.
As long as it doesn't have any major issues in performance (and as long as the price of gas stays low), I wouldn't be surprised if it sold really well. The versatility of the Jeep features allow it to stand apart from other more established pickup models and the massive size with all four doors seems to match up with what consumers are buying