I have always leaned towards "de-badging" and hate it when people try to up-jump their cars into something they are not (like slapping Cobra badges on a GT) but for some reason it doesn't really bug me much at all on jeeps. I don't see a Rubi as special or exclusive other than it's axles and transfer case which many people swap anyways. Somebody caring enough to fake it is kinda weak, but it doesn't upset me too much. Maybe if Jeep would have spent a little extra attention on a special interior or something, I dunno. V8 option? Okay, now I'm just fantasizing 