I have run at least 4 sets of Ranchos and I keep going back to them for a budget shock. I haven't run Bilstein's since 2017, but I do remember they were noticeably rougher riding than the first set of Ranchos. There are plenty of discussions of shocks here on the forum, so keep searching threads. Mostly what you will find is that Bilstein's are really rough, and many prefer either the Rancho 5000X or the Skyjacker BlackMax. OF course, if you want a very good ride, you'll need to outboard and get tuned resi's.
The reality seems to be that all off the shelf shocks fall into a very narrow range of ride quality. It isn't until someone can get into the world of tuning that the real range of differences and possibilities shows up. Once that happens, you realize that the choice of which off the shelf shock doesn't matter much.